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1. How many copies of your book have you sold so far?

All four editions of The Amazing Liver Cleanse, including two European ones, have so far sold over 35,000 copies. My experience with readers shows that each book is used on average by at least 2-3 people.

2. Please describe the book in your own words.

Many people nowadays want to know if there could be one common cause for most illnesses. The answer might surprise you. By far the most common but rarely recognized cause of illness is gallstones congesting the bile ducts of the liver. These stones are known as intrahepatic stones and their presence rarely makes itself known to you. Although invisible to X-rays and ultrasound scans they can have devastating effects on your body, mind and emotions.

Twenty million Americans suffer from attacks of gallstones in their gallbladder every year. In many cases, treatment merely consists of removing the gallbladder, at the cost of $5 billion a year. But this purely symptom-oriented approach does not eliminate the cause of the illness, and in many cases, sets the stage for even more serious conditions to arise. Most adults living in the industrialized world, and especially those suffering a chronic illness such as heart disease, arthritis, MS, cancer, or diabetes, have hundreds if not thousands of gallstones (mainly clumps of hardened bile) blocking the bile ducts of their liver. And most of them will never know this simple cause of their complex diseases.

My latest edition of The Amazing Liver Cleanse -- currently sweeping the alternative health market -- offers a nearly cost-free, yet priceless, do-it-yourself method of ridding the liver and gallbladder of such stones. This book provides a thorough understanding of what causes gallstones in the liver and gallbladder and why these stones can be held responsible for the most common diseases so prevalent in the world today. It provides the reader with the knowledge needed to recognize the stones and gives the necessary, do-it-yourself instructions to painlessly remove them in the comfort of one's home. It also gives practical guidelines on how to prevent new gallstones from being formed. The widespread success of The Amazing Liver Cleanse is a testimony to the power and effectiveness of the cleanse itself. The liver cleanse has led to extraordinary improvements in health and wellness among thousands of people who have already given themselves the precious gift of a strong, clean, revitalized liver.

When The Body Complains...

If you experience major, persisting health problems, either physical or emotional, your liver may be congested with toxic compounds that are trapped within deposits of hardened bile (intrahepatic stones). Almost every health condition, beauty problem and premature aging are closely linked with declined liver performance which is elusive to blood tests. Congestion in the bile ducts of the liver undermines the body's effort to make proper use of ingested food and vital energy. This, in turn, may lead to accentuated expressions of discomfort, including fear, anger, impatience, greed, depression, dis-ease and cynicism. Cleansing the liver of existing obstructions and impurities can help restore balance, vitality and happiness in every facet of your life.

Unlike the stomach, for example, the liver never tells you directly when it is upset or needs special attention. It does tell you indirectly, though, when it starts to perform poorly. The following conditions would not simply occur if the liver were in optimum shape: skin irritation, weak eyesight, unhealthy bowel movements, irregular menstrual cycles, recurring headaches, unexplainable weight gain, loss of energy, sudden aging, elevated cholesterol levels, allergies, restricted blood vessels, bloated abdomen, water retention, gastrointestinal trouble, breathing difficulties, poor memory and concentration, pain in the joints or elsewhere in the body, brittle bones, and any major illness such as heart disease, cancer, MS, diabetes or Alzheimer's.

The liver is responsible for processing, converting, distributing and maintaining the body's fuel supply which consists of nutrients and energy. Impeding these vital functions not only affects the body's performance as a whole, but also the health of every single cell. The liver cannot perform any of these functions properly if its bile ducts are clogged with deposits of hardened bile or gallstones. Gallstones are caused by a number of factors, including the modern fast pace of living, stress, imbalanced diets, disruptive lifestyle, use of medical drugs, stimulants and alcohol, and ingestion of chemical poisons, such as food additives and artificial sweeteners. Bile duct congestion results in major impairment of digestive functions, thereby reducing the nutrient availability to the trillions of cells in the body. This makes gallstones in the liver a major cause of physical and emotional illness.

The Amazing Liver Cleanse

The liver flush described in this book is a straightforward, safe and painless do-it-yourself procedure using apple juice, olive oil, citrus juice and Epsom salts to dispel gallstones from the liver and, of course, also from the gallbladder. It is best done on a weekend at home. Although the liver flush is very easy to do, it is important to understand the process and follow all of the directions precisely.

By removing gallstones through a series of liver cleanses, and maintaining a reasonably balanced diet and lifestyle, the liver and gallbladder will be able to restore their natural efficiency, and most symptoms of discomfort or disease in the body will quickly begin to subside. Sweeping the liver clean eliminates thousands of bits of poisonous substances that have helped form the stones and block thousands of liver bile ducts. The liver cleanse is one of the most important and powerful procedures to regain or improve your health and raise the body's vitality and rejuvenate abilities. By reopening the bile ducts, the body's energy circuit becomes restored and healing can take place on all levels of body, mind and spirit.

3. Has the book received any awards?

I have never put it to a contest, but I may do so in the future. The truly amazing feedback I have been receiving from thousands of readers in all parts of the world certainly confirms to me the profound effect this book is generating among people concerned with their health.

4. Has it been placed on any bestseller lists? If so, what was the highest number it reached?

The Amazing Liver Cleanse has been on the bestseller list of 1stbooks for nearly two years, and the highest position it has reached was number three. It is the number one best-selling book among a number of booksellers both here and in England, but it has still a way to go to hit any major bestseller lists.

5. Why did you decide to go the self-publishing route?

I wanted to be in total control of the content and layout of the book. Making sales has never been my main motivation, although I admit it is a wonderful feeling to receive the sales checks. In my own pace, I wanted to lay a new foundation of health care where anyone, regardless of financial resources, could easily restore their health and live a vital life at any age. I am certain, a publisher would have viewed this book as being, perhaps, too radical and exaggerated for its astounding claims, but I knew how effective the liver cleanse has been for so many thousands of people. Another reason is that I did not want to be dependent on a publisher who could exert pressure on me in order to sell as many copies in the shortest period of time. In addition, I had no desire to wait a whole year or more to get my book out there. Self-publishing was my best choice and I have never regretted going that route. I am about to self-publish my fifth book soon, although I could easily get a good a publisher take it on.

6. What are some of the advantages to self-publishing?

If you choose a Print-On-Demand (POD) publisher like 1stbooks Library or similar,

1. You retain all rights to your book. This means that you are free to publish elsewhere at any time

2. Your royalty fees are considerably higher than those you receive from a traditional publisher

3. You decide exactly how you want your book to be or look like.

4. You have nothing to lose, especially if you choose POD publishing. The costs for POD publishing are minimal (from $500-800), which makes it easy for any author to publish his work.

5. You get worldwide distribution. Your book is available for order in more than 25,000 bookstores such as Barnes & Noble and leading online booksellers such as Amazon.com. Your book will also be available as an electronic book that can be downloaded directly to the computers of over 150 million readers from the Internet.

6. 1stBooks Library is widely reported in the media.

7. They have an entire department dedicated to helping promote your book.

7. What are some of the disadvantages to self-publishing?

1. The responsibility for promoting your book basically lies with you, unless you want to hire someone to do it for you.

2. You have no reputable publishing company behind you that acts like a guarantor for the public that your book is worth reading.

3. You have to work harder to get your books actually getting into the shelves of the bookshops.

8. What have been effective marketing tools for you to sell so many copies?

What has worked for me very well is to freely give something to those asking for help. Sick people search for ways to get their health back. If they find something in your books that really works for them (not just shutting down a few symptoms of disease), they are the most likely to buy them of you. For example, I offer free advice at a large health forum on the Internet, Ask Andreas at www.curezone.com. The information that I provide is very practical, useful, and straightforward. People receive answers to questions about their personal health issues they may have had for years but never found someone who could answer them. So the interest is naturally high. Having found something that makes sense to them, they naturally want more information which is offered in my books. As people begin to read my books, they start commenting about them on the forums or share them with their friends and relatives, which is excellent for increasing your sales. In addition, many of my answers are used by other forums and they continue to be available for search in the archives, which means continuous free advertising.

You can apply the same principle in many different ways. By sending out free and informative articles on the subjects of my books to monthly magazines, weekly papers, online newsletters, etc., you earn the confidence of readers. It certainly can generate enough interest to get the ball rolling. If an article stresses something that is very important you, you are naturally motivated to learn more about it. This makes you a potential buyer of my books.

Another good marketing strategy is to get your book description into popular author web sites such as BooksandAuthors.net or AuthorsDen.com. For a small yearly fee or no fee at all you can get a website with all your articles, books and pictures in it. The articles and book information are made available to all visitors, and many of them end up buying your books.

The main key to honest effective marketing of a book is that it needs to contain a message that can help improve a person's life. Even though, the masses have never been taught to take their health in their own hands, there is a strong public trend toward that end because, intuitively, people are starting to know that this is how it should be. So when you give them the simple do-it yourself tools that hardly cost anything but can save their lives or radically improve their health, you will have a constant increase of readers.

9. What is your advice to beginning writers on the craft of writing?

Trust that you have something special to share with your readers. Each one of us has an insight, understanding or idea that others don't have, but would like to know about. Don't try to write in a way that attempts to please a potential publisher, but write for the reader who comes to you for advice or inspiration of some sort. It doesn't need to be written perfectly, for this is not what the average reader is after. Speak your truth and speak it in a simple, straightforward way your readers can understand. Put yourself into their shoes so to speak. Find out what they are looking for and then provide it for them. Always be honest and clear about your message. If you have something unique to say you can bet that there are people out there who need to hear it. And they will find your book.

10. What is your advice to beginning writers on the business of self-publishing and marketing?

If you have only limited financial resources but want to get your book out there quickly, POD self-publishing is the most cost-effective and uncomplicated method. Pursue both the traditional marketing routes and the new ones that have opened up since the market explosion on the Internet. Depending on your budget and time invested, there is a way for everyone to make book sales.

Don't get discouraged when you receive the first sales check. Your patience and persistence will pay off at the end. Try to write more than one book, people like to buy from a published author. And always advertise your other work in each new book. To get the word out, send a copy of your book to online book reviewers who will post your book on their website which oftentimes is visited by booksellers.

Also have your POD publisher draft and send out a press release to the media, including local newspapers and TV and radio stations. Visit your local bookstores and tell them about your book. They are always keen to have authors do book signings.

11. Anything else you would like to say to our readers?

If you are interested in writing a book put your all your passion into it. The feelings of enthusiasm you feel when you write a book is crucial if you want it to be successful. Readers pick up the writer's consciousness, motivation and degree of happiness; they will pick these up in between the words and lines. When you receive their positive responses, the satisfaction you derive from them is going to be your true reward and success.

Writer's Digest magazine
Christine.Mersch@fwpubs.com

Andreas Moritz is a medical intuitive, practitioner of Ayurveda, Iridology, Shiatsu and Vibrational Medicine. He is the founder of Sacred Santemony - Divine Chanting for All Occasions. Born in Southwest Germany, Andreas has spent most of his life living and practicing in Europe, Asia, Africa and the United States. He has authored four books on health and healing: The Amazing Liver and Gallbladder Flush, Timeless Secrets of Health & Rejuvenation, It's Time to Come Alive and Lifting the Veil of Duality. Andreas also is the artist who created the oil paintings for a new innovative approach to healing through energized art, called Ener-Chi Art. For more information or sessions with Andreas Moritz contact him at Tel: 864-848-6410 or E-mail: andmor@ener-chi.com.